DIRECT ACTION AND CAMPAIGNING TOOLKIT

RESOURCING  45 mins

1. What makes an effective campaign? 20 MINS

Toolkit for campaigns
Group work....wish list for an effective campaign
(consider people, money, skills, experience, location, equipment)
Feedback
Group feedback, different aspects of campaign: press, builder of equipment, driver?, networking team, technical support, finance, etc.

2. Fund-raising 10 mins

Different approaches, places to look, building a financially sustainable campaign, public profile
e.g. Last Chance Saloon, Benefit gigs, cake/t-shirt sales etc
Permaculture theory: minimal effort, maximum outputs eg benefit gig also good awareness raiser

3. Sustainable activism 5 mins pairs

Helping each other share skills, rotating tasks, taking breaks
e.g Activist Tat Collective, Skill-shares, 

3. Experimentation/ambition 5 mins

Aiming high, campaigning without a lot of public support   
e.g  No Borders,  Anti-roads movement, climate change all gained wider public recognition and participation after several years.

5. Local v global campaigns 10 mins

Pairs consider 
Messaging, community links etc.
e.g. Rossport, Heathrow v GM, Anti-Nuclear
Needs and advantages/disadvantages of each type.

REACHING OUT 45mins

1. Why is outreach important? 5 mins

Explaining our politics, breaking out of the ghetto, 

2. Messaging 10 mins groups

Use Sneezer Articulate Cards to show the importance of jargon busting..
match definitions and phrases (e.g. EON, CCS, biofuels)
How can you describe the phrases in simpler ways?

4. Transparency 10 mins

Thinking of ways to articulate complex political messages.. think of a solution to the following examples
explaining anarchist approaches to economics (e.g. swap shop, community food projects)
immigration issues (e.g. emphasise human perspective with film night)
animal rights (e.g. free food day, exhibition) 

5. Out reach/networking 15 mins

Pairs brainstorm of possible places to outreach: graff, social centres, libraries, radio, TV, newspapers, blogs, websites, door to door, articles, reports, plays, songs, street stalls, marches, etc
Feedback as whole group 
Emphasise playing to peoples strengths, e.g. much more than just talking to the media!
Show different skills needed for each area.
Also, personal benefits of out reach (reminding you why you do things, meeting new people, developing messages etc).

6. Expectations/previous experiences 10mins

Pairs, good and bad experiences of outreach
What to do when the message isn't getting across?
Diversity of tactics, perseverance etc.

7. Conclusions

Importance of personal development within campaign to keep interest
(Trying new roles, helping others develop, being ambitious, taking a break).
-Being aware of other campaigns
e.g climate movement learning from animal rights.
-Not being afraid to ask, and being resilient to failure.